Your website is the first thing most customers see — and the last thing most service business owners think about. This category covers everything that makes a trade or service business website actually work: what separates a site that generates calls from one that collects dust, how design decisions affect whether a visitor picks up the phone or clicks away, and what having a professional online presence actually means when you're running an electrical company or a plumbing shop — not a tech startup. Posts here are written for business owners who know their trade inside and out but don't spend their days thinking about websites. No jargon without explanation. No advice that assumes you have a marketing department. Just clear, practical guidance on making your website pull its weight.
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A lot of service businesses were sold a "custom website" that turns out to be a stock template with a new logo on it. Here’s what custom really means, what usually sits underneath those lookalike sites, and how to judge your own site honestly on a phone in a few minutes.
Website & Online Presence • 2026-09-01 • 1 min read
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